Art viewers who are underexposed to art constructed with digital media
often question how it can be more than a showcase for the technology
that contains it. This is a version of a question asked of new media
since the invention of photography - "Where does the art lie?"
My answer to this question involves a pivotal and unique formal quality
of digital media - interface design. Interface refers to the communicative
connection between a user and the technology they are accessing, for
example, the kiosk, keyboard, monitor, and card swipe of an ATM machine.
Interface design is the process of structuring and conveying choice,
the information architecture of a digital tool.
An interface is an organization of choices, and as such is ideological;
the way these choices are presented enforces the worldview of the body
that made the interface, be that an individual, corporation, or government.
A network (like the Internet) is a shared interface that mediates human
communication; this mediation is ideological too. Who navigates the
Internet, and how? What messages are threaded into the choices users
can and can't make?
Interfaces, and the choices they direct, constitute a structured experience
that can influence the will of users. Multi-million dollar interfaces
developed by large corporations can do this on a massive scale, for
the sake of financial gain. What happens when artists begin to self-consciously
compose sets of digital options?
The works presented in Navigate each contain strategic, experimental
choices in interface design. These interfaces vary from passive to aggressive,
from inscrutable to intuitive, and from humorous to poetic.